
Today we are proud to announce the launch of Pepperjam Mobile - Powered by M3 Mobile.
You may ask - what is Pepperjam Mobile - Powered by M3 Mobile?
Well, I’ve included a press release at the bottom of this release and a bit of commentary below…
COMMENTARY:
I’m a strong believer that mobile marketing (especially text messaging) presents the greatest synergy between offline and online marketing.
Gone are the days of building your business through television, print, radio, and billboard advertising. The ABC’s, CBS’s, and NBC’s of yesterday are being replaced by the Google’s and the Yahoo’s of today.
However, mobile marketing presents a really nice complement to internet marketing and it represents the new frontier of opportunity for businesses looking to market on the cutting edge.
On the one hand, mobile marketing, thanks to companies like Apple and their iPhone, presents a large opportunity to connect with potential customers while they surf the Web on their handheld. While I think this is a really large opportunity (especially with Apple’s recent release of the 3G iPhone and because other mobile phone companies are releasing similar technologies) I still think we are about a year or two away from this form of mobile marketing hitting mainstream.
I believe the biggest opportunity today in mobile marketing is text messaging. In fact, over 220 million people (95% of the US population) are reachable through text messaging. In addition, mobile users open over 95% of the text messages they receive, which presents an enormous opportunity for savvy marketers.
About 6-months ago we (Pepperjam) launched an internal committee to research the mobile marketing landscape. That search led us to M3 Mobile.
M3 Mobile is the leader in mobile marketing technology and management - they provide a full-service mobile marketing solution that is unparalled in the mobile marketing space.
In addition, we really, really like the M3 Mobile management team, which is led by Gary Ackerman.
For the last 6-months we’ve been working with M3 Mobile to do two things.
First, we’ve officially partnered with M3 Mobile, which allows us to provide existing and prospective Pepperjam clients with a soup to nuts mobile marketing solution. Here’s a summary page of some of the services we provide through the partnership.
Second, we are in the final stages of building a piece of technology that integrates M3 Mobile and Pepperjam Network technology.
Pepperjam has already made a significant financial contribution to this project and we are in the testing phase of development and expect to release the finished product in the near future. Advertisers can contact either Pepperjam or M3 Mobile if interested in being part of the initial release.
This new technology will be run through a sister company - pepperjamMobile - Powered by M3 Mobile, which will allow advertisers to easily build mobile marketing lists on a pay for performance basis. In addition, we will provide a full-service offering of solutions to assist advertisers as they build their mobile marketing databases from creative services to full-on management.
The entire experience will be available to both advertisers and publishers (affiliates) through an easy-to-use online interface and management console.
So………that’s about all I can share right now.
Long story short, we expect to be first to market with a revolutionary pay for performance mobile marketing technology that will allow both advertisers and publishers to synergize mobile and internet marketing and ultimately make more money.
Stay tuned to see exactly what we have up our sleeves. This is only the beginning.
OFFICIAL PRESS RELEASE:
NORRISTOWN, Pa., Aug. 4 /PRNewswire/ — Pepperjam (http://www.pepperjam.com), an internet and affiliate marketing agency and M3 Mobile (http://www.m3mobile.com), a full service mobile marketing agency, announced today the creation of a new joint venture that will give advertisers a one-stop-shop for internet and mobile marketing. The venture will be named pepperjamMobile Powered by M3 Mobile.
The venture will incorporate the services of both parent organizations, as well as develop new, integrated services. The Joint Venture is currently working on a proprietary technology which will combine the two sets of marketing tools into a single platform, helping advertisers simplify and integrate their marketing programs.
Pepperjam has made the initial investment toward the venture and M3 Mobile will build and manage the technology for the new service. The two companies have worked in partnership in the past to offer their respective products to advertisers and saw the need to give advertisers capabilities in both mobile and internet marketing.
“The creation of pepperjamMobile Powered by M3 Mobile brings together two of the most innovative technology and service leaders within their respective industries. The combined efforts of both companies will allow pepperjamMobile Powered by M3 Mobile to build new technology quicker and smarter, while also harnessing existing marketing management services to offer fully integrated internet and mobile marketing solutions,” said Kristopher B. Jones, President & CEO of Pepperjam.
“Advertisers today need both mobile and internet marketing tools and we are excited to be working with Pepperjam to deliver a comprehensive suite of
digital marketing products that will drive innovation in our respective industries,” said Gary Ackerman, CEO of M3 Mobile.
About Pepperjam
Pepperjam offers a full range of professional marketing management services in the areas of pay-per-click, search-engine optimization, affiliate marketing, and online media planning and buying. Since 1999 Pepperjam has developed a reputation for being one of the most innovative, aggressive, and effective internet marketing agencies in the business. Learn more at
www.pepperjam.com
About Pepperjam Network
Pepperjam Network is a next generation affiliate marketing network that provides advertisers and publishers with industry leading pay-for-performance tracking, reporting, communication, and payment solutions. Pepperjam Network is a division of Pepperjam, a full-service internet marketing agency recognized by Inc. Magazine for the last two consecutive years as one of the fastest growing businesses in the United States. Learn more at www.pepperjamnetwork.com
About M3 Mobile Marketing
M3 Mobile Marketing is the industry’s leading provider of mobile technology used to communicate with customers of large companies in order to raise brand awareness, drive revenue and stimulate greater return on advertising. M3 Mobile Marketing creates and integrates brand-specific mobile advertising campaigns and leverages its technology to execute and support them. For more info, go to www.m3mobile.com.
SOURCE M3 Mobile Marketing
Michaella Goldner of Frith PR, +1-415-830-4530, Mobile, +1-917-553-1686,
michaella.goldner@frithpr.com, for M3 Mobile Office
Here are links to some of the news coverage so far:
News Write-ups
Wireless Week
http://www.wirelessweek.com/article.aspx?id=161920
Mobile Marketer
http://www.mobilemarketer.com/cms/news/advertising-agencies/1457.html
MarketingVox
http://www.marketingvox.com/pepperjam-affiliate-network-m3-mobile-form-alliance-040221/
Press Release Coverage
FierceWireless
http://www.fiercewireless.com/press-releases/pepperjam-and-m3-mobile-join-forces-integrate-internet-and-mobile-marketing
Reuters
http://www.reuters.com/article/pressRelease/idUS107166+04-Aug-2008+PRN20080804
Breitbart
http://www.breitbart.com/article.php?id=prnw.20080804.AQM518&show_article=1
SmartBrief
http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=7D20DC7B-7944-4510-B590-8EAE73AF977F
TMCNet
www.tmcnet.com/usubmit/-pepperjam-pepperjam-m3-mobile-jo-forces-integrate-internet-/2008/08/04/3582825.htm
Social Media Portal
http://www.socialmediaportal.com/PressReleases/2008/08/Pepperjam-and-M3-Mobile-Join-Forces-to-Integrate-Internet-and-Mobile-Marketing.aspx
Bits of News
http://www.bitsofnews.com/content/view/8712/
Mobile Entertainment
http://www.mobile-ent.biz/news/31100/Pepperjam-and-M3-pool-resources-on-mobile-marketing
PR-USA.net
http://www.pr-usa.net/index.php?option=com_content&task=view&id=125457&Itemid=31
IT News Online
http://www.itnewsonline.com/showprnstory.php?storyid=4596
Earth Times
http://www.earthtimes.org/articles/show/pepperjam-and-m3-mobile-join,491307.shtml
Pressemeldungen.at
http://www.pressemeldungen.at/36571/pepperjam-and-m3-mobile-join-forces-to-integrate-internet-and-mobile-marketing/
eduBOURSE
http://www.edubourse.com/finance/actualites.php?actu=44162
Wireless Developer Network
http://www.wirelessdevnet.com/news/2008/aug/04/news3.html
Total Telecom (requires subscription)
http://www.totaltele.com/View.aspx?ID=10829&t=2
affiliate marketing M3 Mobile mobile marketing Mobile Messaging pay per click pepperjam Pepperjam Network search engine marketing search engine optimization seo Text Messaging Transparencyaffiliate marketing M3 Mobile mobile marketing Mobile Messaging pay per click pepperjam Pepperjam Network search engine marketing search engine optimization seo Text Messaging Transparency